since in todays world where customers are considered as king, both is important i.e. value of the customer and value to the customer. every company are striving to give high value product to their customer to increase their market share and profitability. along with this they are also trying to make feel customer more delighted and try to maintain good relationship with them. as most of the survey shows that 1% retention of the loyal customers can lead to 50% increase in new customers.

it is very difficult to take a stand of any one of the following as both are important for running a successful business. Value to the customers ensures good quality and that is the ultimate for any product to survive in the market. Unless customers are satisfied with their value for money they'll not opt for a long term relationship. again long term relation with a customer is equally important as 5 % customer retention can equal to sales generated by 70-80% new customers. it also reduces operational cost, costs of acquiring new sales... but still in certain cases value of the customer is more important. as for example in a service industry because of its heterogeneous nature it is not always possible to maintain a standard quality but because of good customer relation certain exceptions can be overlooked.

according to me value to customer is more important..in todays market customer is more important for the company.according to the taste of customer company manufactures the product that simply means they are paying value to the customers. and this increasing the value of customer