Your personal image: It’s the most important YOU asset you own.

Your personal image, the perception that people have about you, affects your success in every aspect of life - your life on the job, your social life, even your love life!

That is true because, no matter who you are or what you do, your success depends on what other people THINK about you - the image they have of you.

Your personal image has a number of elements. The way you dress, the colors you choose, the way you talk and the way you relate to others are some of the more important ones.

Some examples:

Personal Image And How You Dress

One very dramatic real-life example of how the way you dress can affect your success was recounted in the New York Times. The Times reported on what happened when two young men attempted to get an online service executive to give them $500,000 for their surfing website.

The young men bought new suits for the meeting and their presentation was equally buttoned up.

After just five minutes, the executive ended the meeting, saying, ‘These are '#@%+! surfers?’

A couple of months later they came back for another presentation. How were they dressed this time? Like surfers - with Hawaiian shirts, shorts and sandals. For good measure, they acted the part in everything they said and did. But they didn’t change their presentation at all.

This time, they walked out with the $500,000 order. Clearly, the way they were dressed made a huge difference. They now ‘looked the part’ and this gave them the credibility they lacked before.

‘Looking the part, by dressing correctly has been proven critical to success in getting people to do what you want them to do.

In a famous experiment, two men approached 50 secretaries each in the same building to see which could best get past the secretaries to see the decision-maker.

Both used the same approach - but one man succeeded 24% of the time, while the second succeeded an astounding 60% of the time!

Even more astounding, they weren’t two different men at all.

They were the same man.

The first time the man approached 50 secretaries he was wearing a black raincoat.

The secretaries perceived him as a messenger or delivery person -- someone who should not be allowed to get in to see their bosses.

When he approached the second 50 secretaries, he wore a tan raincoat. This time the secretaries perceived him as an executive, a peer of their bosses. So they granted his request to see them.